Search Engine Optimization


Understanding the nuances of evolving search behaviors, the various search engines, and best practices can be a daunting task for a business seeking to expand. That is why SEMi has harnessed SEO best practices and effective campaign management. Our breadth enables us to provide digital marketing management services that cater to the developing needs of our clients.

 

SEM International offers a full search engine optimization management service from audit and analysis, to creation and implementation, to campaign management. In close consultation with our client, the following process is applied to each language in the campaign.

Audit & Analysis

Our specialists will start the process by conducting an Audit and Analysis to understand the technicalities and details of your specific needs. We conduct a Search Engine Audit and research keywords. We use numerous search engine databases and other resources to establish your relevant keywords. We then linguistically break down phrases into components to enable us to build meta-content, as well as make recommendations to improve the body content and its keyword effectiveness. When the audit is completed, the components are compiled into separate reports and carefully analyzed.

We dive into the details and then take a step back. We take the time to explain to you our findings and answer any questions you may have. Your needs are assessed and we steer you in the appropriate direction to achieving your goals. Our Action Plan is prepared and key steps are planned in accordance with your requested completion date.

Content Optimization

Launching into into Keyword Mapping and Page and Meta Content Optimization. We identify 3-5 main keywords per page on your website and correct or improve their application throughout your website. Taking into consideration the previous keyword research completed we work on improving your page titles, Meta tags as well as the page content. Some of the content includes, but is not limited to:

  • Optimized and key-worded URLs
  • Headings
  • Image Alt Tags and Filenames
  • Interlinking, Text Links within the Content
  • Formatting
  • Keyword Density
  • Keyword Proximity
  • Meta content

Link Acquisition

The final and significant aspect of the off-page SEO process is acquiring links. Though we work on gaining in-bound links to boost search engine rankings, we place special emphasis on the quality of those links. Going a step further, we will look at your industry’s most trusted websites as well the websites of your partners. Based on our in-depth analysis, we will then outline a custom link development strategy. On your behalf, we start out by reaching out to prominent news media and blogging websites in your industry to establish partnerships. These media channels will provide you with opportunities to publish compelling and relevant content that will boost your site’s rankings. To give you a head start, our native SEO trained writer will create a 300-400 word unique and personable article that will contain strategically placed keywords and links to your website. Our final step, done by our local PR specialists, is to publish content on quality local newswires.

At SEM International, we believe that every project should be assigned to a account manager. The search engine optimization process can appear complicated and intimidating to a business owner and we understand your need to be informed and guided through every step in the process. We are here to answer your questions and concerns you may have during each and any step of the process. From start to finish, our account manager will ensure the project is completed in a timely and smooth manner.